Hi! I'm Erin - a business and marketing coach and consultant.
Founder of Basics Simplified – I’m helping business owners simplify their life and business for long term success.
Your Fractional CMO typically focuses on three main areas:
- Marketing execution
- Customer acquisition
- Sales pipeline development
MARKET it your way
My mission is to help entrepreneurs and organizations build their brand the way they want while streamlining and scaling
A Fractional CMO, a part-time, remote executive leader, provides companies in all stages the ability to:
As your fractional CMO, I will help oversee and improve several aspects of the businesses, such as:
INVEST IN Your Business
Who Could Benefit From A Fractional CMO?
- Both B2B and B2C organizations.
- Companies with an existing marketing team that could use executive level guidance, perspective, and leadership.
- Founders and marketing managers who are interested in an independent, outside POV on their business, strategy, and tactics.
- Organizations in a transition period who don’t need a full-time marketing lead yet but want to get things in a good place to bring them in.
Although similar tactics and strategies may be used across clients, each situation is uniquely different and a customized scope will be provided per client.
The Journey Your Fractional CMO
An example of how we’d work together.
Implement & Refine