Invest in YOUR BUSINESS

Half Day

Marketing Strategy Intensive

Short On Time?

Need a strategy for your team to execute?

Do you know you need a marketing refresh or your first set strategy to know what to do and how to do it?

This half day intensive/bootcamp may be just what you need….

A half-day marketing strategy intensive is ideal for entrepreneurs and small-medium businesses who have been in business and generated successful revenue and are ready and open to making changes for continued growth.

Checking off the boxes isn’t the same as strategic execution. 

It’s important to have a plan you can follow and feel confident in. A marketing strategy is typically created by your marketing lead and will provide clear direction for how you are sharing your message. 

Outsourcing your marketing plan is more common than you may think. At the end of your VIP Marketing Bootcamp, you’ll have a strategic blueprint customized to the organization. Online channels inclusive of email, paid, social, PR, partnerships, events, influencers, and content.

An integrated approach allows us to optimize activity across multiple channels by creating campaigns or focus areas, generating interest, and delivering valuable content.

Strategic data-led thinking mixed with creative energy and digital expertise will allow us to target people in a way that matters to them, in the right place, at the right time, to truly raise awareness and create action.

Forget about slow and steady. Creativity and out of the box thinking is a must.

During the Marketing Strategy bootcamp, we’ll assess the following areas as they relate to your specific business and needs:

  • Growth: from a high-level outline to a detailed business plan, we’ll look ahead at how you can keep generating and increasing revenue while keeping costs down.
  • Selling: the actual sales process. Introducing new, unique, digital (and offline!) methods. Let’s discuss your conversion and how to improve it.
  • Strategy: a marketing plan customized to your business to increase brand awareness
  • Customers: do you have happy customers? Let’s discuss how to make them even happier.

also provide high-level recommendations for next steps, current resources, and how additional services can be used.

LET OTHERS LOVE YOUR BUSINESS, TOO

The Journey

Discuss

The Start

We’ll make sure we’re an ideal match through a quick call (typically 15-30 minutes). I want us both to be confident that I can help you get to the next step.

If all goes well, you’ll pay and then receive an intake form so we can both come prepared. You’ll want to share this ahead of time with me so I can bring my best ideas to the table.

½ day (typically 2-3 hours) virtual deep-dive workshop to assess your current brand and marketing strategy, challenges, goals, and resources. We’ll review everything on your intake form as well as new ideas and questions that come about.

During the session, we’ll walk through my process to make sure we don’t miss anything:

  1. What is your ad spend budget (including all paid activities)?
  2. Where are you now? Current and past marketing activities.
  3. Who are you selling to? Target audience.
  4. Who are you competing with and how are you different? Positioning.
  5. What channels should you be on?
  6. Customized strategy for your business – online and offline

I always make sure to record our call so we can reference it later.

understand

The Intensive

understand

The Intensive

½ day (typically 2-3 hours) virtual deep-dive workshop to assess your current brand and marketing strategy, challenges, goals, and resources. We’ll review everything on your intake form as well as new ideas and questions that come about.

During the session, we’ll walk through my process to make sure we don’t miss anything:

  1. What is your ad spend budget (including all paid activities)?
  2. Where are you now? Current and past marketing activities.
  3. Who are you selling to? Target audience.
  4. Who are you competing with and how are you different? Positioning.
  5. What channels should you be on?
  6. Customized strategy for your business – online and offline

I always make sure to record our call so we can reference it later.

recommend

The Plan

Starting during our deep dive and finishing after, I will create a marketing strategy AND include action items that will help you accomplish this.

We’ll decide during the intensive what your strategy needs such as PR, PPC, Content Marketing, Email Marketing, Influencers etc.

These recommendations can be implemented by myself and my team on a retainer or project basis (separate scope) or can be completed by you/your team internally. I’m not just a coach but also a strategist and consultant.

Now it’s time to implement!

One follow up call within the next 4 weeks to review the strategy and discuss how your team is doing with this new plan (up to 1 hour).

Implement

Full Circle

Implement

Full Circle

Now it’s time to implement!

One follow up call within the next 4 weeks to review the strategy and discuss how your team is doing with this new plan (up to 1 hour).

360 Expertise

I created Basics Simplified to equip entrepreneurs with one resource for various aspects of their business. It’s a one-stop-shop to reduce touchpoints.

It Doesn't stop there

For Those Who Want More

If you need additional support and/or leadership following your strategy, I can execute any of the recommendations that come out of it. 

This might include the following:

  • Remote fractional Chief Marketing Officer for 10-30 hours per month dedicated to the higher-level marketing (depending on package)
  • Creation of PR plan or audit
  • Implementation of marketing and advertising campaigns
  • Research and evaluation of external marketing partners and vendors
  • Rejiggering marketing team
  • Management of consultants and internal marketing team
  • Development of (marketing specific)
    • Job descriptions
    • Standard Operating Procedures
    • Sales process and goals
    • Internal communication plan
    • Leadership communication and meeting plan
    • Processes and workflows

 

Testimonials

What People Have Said

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Invest in and grow your business.

Terms of The Intensive

An Important Note

While I provide the highest and best level of services as provided in the scope of the agreement, I, Erin Murphy am unable to make promises or guarantees with respect to any outcome from participation in any program. I cannot and do not guarantee success or any specific level of income or results associated with the services provided. By entering into an agreement, you understand that ultimately you are responsible for your own success in business and this program is designed to enhance, supplement, and support your business in your efforts to grow. Because of this, no refunds are offered. Either way, I’ve never had anyone who wanted a refund!